The costs of traditional audio production
With the consistent growth of the digital audio market, it’s tempting for businesses to branch out into audio advertising, in order to cash in on the worldwide audiences that are now reachable via social media and digital media consumption channels. The biggest obstacle in doing this however, is the cost.
Not only does creating a great audio ad or video voiceover come with the costs of voice actors, studios and audio engineers, but also hours of valuable time, and in the business world time is money. Traditional audio production is also very limited in terms of being confined to only one language and script, and the inability to make quick revisions to already recorded files.
All of these factors can be solved with the scalability of versioning your content with API.audio.
Since audio production with API.audio is so much quicker and easier, this allows for you to experiment with multiple versions of the same ad. By doing this, you are now able to compare, analyze and evaluate which version has the best results for your business or campaign. This can be measured using KPI’s such as time spent or completion rate and CTR (click through rate).
Not only can you vary the copy of your script with different names, dates, products, locations, languages and more, but you can also get creative with different voices, sound designs and music choices too. The possibilities are endless of what you can produce in a matter of minutes.
We tried this for ourselves with a personalized audio ad on Spotify, and saw an increase of 3x the amount of clicks on the ad which used personalization paramters, in comparison to the one without.
What does this look like?
As you can see from the image above, using an unlimited amount of data from a spreadsheet of chosen personalization variables, it is the possible to automate the production of thousands of audio files in minutes. Simply by changing the day, location, time and address, this script can now be turned into an unlimited number of audio ads. Take a listen to this example below:
How does this work?
This may sound like it’s all too good to be true, but for those of you who are developers, you can check out this coding tutorial to see for yourself just how simple it is to create multiple versions of the same ad in minutes.
For our non-technical readers, skip to 1:00 for an example of one of the many ways this feature could be integrated into your business’ audio marketing campaigns.
Step by Step
Broken down simply, it looks like this:
- Write your script
- Add your personalization variables such as user’s name, store address or product price
- Choose from 500+ AI voices in 60+ languages
- Choose from 60+ sound designs and 30+ sound effects that matches the look & feel of your ad
- Run the code (which will render the speech, mix and master the audio, and create the different versions of your file)
- Upload the audio to your chosen advertising platform(s) and start your campaign! 💪
Try this for your business
Audio marketing automation can be unlocked with Aflorithmic's API.audio Dynamic Versioning feature, by creating audio ads, audio news and video voiceovers at scale for your business. Start implementing this into your business' audio marketing strategy today by contacting us below.
Aflorithmic is a London/Barcelona-based technology company. Its API.audio platform enables fully automated, scalable audio production by using synthetic media, voice cloning, and audio mastering, to then deliver it on any device, such as websites, mobile apps, or smart speakers.
With this Audio-As-A-Service, anybody can create beautiful sounding audio, starting from a simple text to including music and complex audio engineering without any previous experience required.
The team consists of highly skilled specialists in machine learning, software development, voice synthesizing, AI research, audio engineering, and product development.