AudioStack partners with News.com.au, Acast & Creative Fix on real-time podcast ads
In a groundbreaking move for the Australian media landscape, AudioStack is revolutionizing the way news is delivered through an innovative collaboration with Acast, News.com.au and Creative Fix.
This initiative aims to seamlessly transform real-time news headlines into dynamic audio content on the Acast podcast network, creating a unique and tailored content experience for listeners.
Acast, one of the leading podcast platforms, will leverage AudioStack’s AI audio technology to transform news.com.au content into compelling content marketing placements within its extensive content catalog.
Aaron Matthews, Head of Creative at Creative Fix, says "This is the next step towards a truly integrated and tailored content experience where listeners receive relevant news updates, in real time, about topics of most interest to them. AudioStack also helps to overcome the traditional barriers faced by audio producers, with most audio ad production being time-consuming, making this ideal for productions with tight timelines.”
AudioStack’s scalable technology not only allows for news content to be delivered in real-time but also dynamically pairs news categories with relevant podcast genres. The process also includes the integration of music and sound design to enhance the overall listening experience.
The news audio ads, presented as 30-second news bulletins represent a forward-thinking collaboration and a major stride in the intersection of traditional news delivery and modern podcast consumption, promising a more engaging and personalized experience for Acast listeners.
Click here to listen to an audio example:
Dr. Timo P Kunz, Co-founder and CEO of AudioStack said: “We’re really excited about the massive innovation Creative Fix has brought to the audio advertising sector. Using news headlines as ad copy is exactly the type of use case we built AudioStack for: creating audio fast and at scale.”
AudioStack is the world's leading infrastructure for fully automated, scalable AI audio production. By connecting cutting edge technologies such as text to speech, music, AI-based post production or versioning, audio brands and agencies can build complex audio production workflows in a breeze. For the first time, audio assets can be created in real-time - unlocking completely new use cases that are faster, addressable at scale and more cost-effective than ever before.
About Creative Fix:
A global audio agency in the UK and Australia, Creative Fix is creating innovative audio marketing strategies for brands that encompass audio messaging, 3D audio, dynamic creative, Ai audio, sonic branding, music composition, voiceover casting, and live audio events.
News.com.au is Australia’s leading news site, reaching a monthly audience of 13 million. news.com.au has the latest news that matter to you, from Australia and around the world.
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers and listeners. Its marketplace spans more than 100,000 podcasts, 2,300 advertisers and 400 million monthly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform. The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).