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AI Audio Insights from Cannes Lions 2024

Couldn't make it to Cannes? Want to know more about AI? Check out our insights on all things AI Audio from Cannes 2024.

Lina Adelt, Marketing Director

Lina Adelt, Marketing Director

Couldn't make it to Cannes? Want to know more about AI? Check out our insights on all things AI Audio from Cannes 2024.

Team AudioStack had a very successful first Cannes, from hosting our own event at the Audio Café in collaboration with NumberEight, to joining various interviews and panel discussions throughout the week.

Check out the below for our content recordings and insights on all things AI Audio.

AI in Audio & CTV at The Audio Café

During this insightful afternoon, we talked about the power of AI in Audio & CTV. In two panel discussions with industry experts, we explored how AI is reshaping the future of audio and CTV advertising, from production to delivery. Check out the recordings below:

Panel Discussion: The Opportunities of Self-Serve Audio Advertising

  • Timo Kunz, Founder & CEO, AudioStack

  • Amber Hunsaker, Senior Product Manager, Triton Digital

  • Johan Liljelund, CIO & EVP, DanAds

  • Joe Copeman, Global SVP Advertising, Acast

Panel Discussion: The Future of Addressable Audio & CTV

  • Silke Zetzsche, Commercial Director, Audiostack

  • Dan Black, Head of CTV, Teads

  • Zoe Bruton Commercial Director, Say it Now

  • Oliver Saunders Global Head of Addressability & DCO, Wavemaker

  • Emma Raz, Commercial Director, NumberEight

Fireside Chat with GroupM: AI accelerating the fusion of media and creativity

Our Commercial Director, Silke Zetzsche, also had a fireside chat with Oliver (Oli) Saunders, Global Head of Addressable and DCO at Wavemaker, to talk about the industry implications and impact of AI on effectiveness and efficiency, personalization, culture, trust, and more.

Watch the recording here: https://www.youtube.com/watch?v=usMfLfY39Ls

Key takeaways:

  • AI is seen as an opportunity rather than a threat in the industry, with its potential to enhance efficiency, personalisation, culture, and trust.

  • There's a need for more collaboration with regulatory bodies to ensure ethical use of AI, focusing on consent, safety, security, and control.

  • AI can help brands optimize their media spend by bringing media and creative aspects closer together through data.

  • The future of advertising could see a greater fusion of media and creative elements, accelerated by AI.

  • Brands are encouraged to view AI as a journey, taking a holistic approach rather than focusing on individual campaigns

Content recordings coming soon:
  • Talks with Teads - AudioStack on AI Innovation in Audio and CTV

  • ANA AIMM Panel - Beyond Tokenism: Ensuring authentic inclusivity in AI for all audiences

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