AudioStack has officially joined the Interactive Advertising Bureau (IAB) Australia, a leading organization driving the nation’s digital advertising & broadcast ecosystem. This partnership underscores AudioStack’s commitment to shaping the future of audio advertising in a country recognized for its openness to innovation, especially when it comes to AI.

Why IAB Australia?

As part of a not-for-profit organization, members of IAB Australia consist of diverse players across broadcast media, publishing, advertising, technology, marketing and more. 

All have a joint commitment to promoting digital advertising, sharing knowledge, and establishing accountability standards that cultivate trust and credibility among businesses, audiences and other stakeholders.

Already being members of IAB UK and IAB MENA, AudioStack is delighted to extend its membership to IAB Australia, knowing from experience the value of its resources and networks to set the course for rapid, yet responsible growth of AI in audio advertising.

AudioStack’s Vision for Australia

Australia’s reputation as an innovative media market means that brands, agencies and broadcasters are already engaging with digital audio in new ways – and many already know that AI is changing the game in this respect.

But what’s AudioStack’s difference?

Rather than just automating a single function, like voice synthesis or music production, AudioStack’s end-to-end workflow is helping reimagine a production process that challenges every business trying to include audio in the mix:

• Agencies and Advertisers have ambitions for contextually-relevant, omnichannel creative campaigns, but struggle to activate them at scale in an agile manner.

• Publishers and Broadcasters need ways to synthesize broadcast-quality audio content, sell ad space, AND empower advertisers to self-serve in their platforms.

• AdTech Providers need platforms based on a resilient, develop-friendly API that competently automate every step from creative production and Ad delivery.

With AudioStack, every one of these stakeholders has a reliable, intuitive solution to create, master and deliver audio at the speed, quality and scale that Australia’s largest media and creative enterprises demand.

A trusted AI Transformation partner

AudioStack’s membership of IAB Australia emphasizes its ambition to develop AI production capabilities collaboratively, responding to the needs of stakeholders across the spectrum.

Already, AudioStack has partnered with like-minded technology providers (such as ElevenLabs for its industry-leading Australian voice synthesis) and is embedded within Australia’s digital audio landscape – working alongside innovative creative agencies like Original Audio, and successfully empowering AI-powered ad creation for News Corp (news.com.au).

These partnerships are just the tip of the iceberg for AudioStack’s operations in Australia, and represent a new frontier for efficiency-driving, AI-enabled creative operations with trust and safety at heart.

"The Australian market is an exciting place to be for anyone involved in AI Transformation right now, and the hunger that media producers have for AI-powered audio is particularly high here. By reimagining the typical production workflow with AI, we have helped businesses completely transform the economics of media production, and we’re committed to working as part of the IAB to spread the word about audio’s inherent advantages, champion AI as a problem-solver, and chart a clear, safe and exciting path forward for Australian businesses.”

Idan Schmorak, GM, APAC

IAB Australia CEO Gai Le Roy said she was delighted to welcome AudioStack as a new member: "As the digital advertising landscape continues to evolve, we look forward to working with AudioStack, an innovative audio and AI company that is redefining how brands engage with their audiences”.