We are thrilled to announce that AudioStack has officially joined the Interactive Advertising Bureau (IAB) MENA, a leading organization driving the digital advertising ecosystem in the MENA region. This partnership underscores our commitment to shaping the future of audio advertising in one of the fastest-growing and dynamic regions globally, especially when it comes to AI.

Why IAB MENA?

Earlier this year, AudioStack joined the IAB UK, to contribute to the growth and innovation of the digital advertising ecosystem in the UK. Our involvement with the IAB UK has allowed us to actively participate in setting industry standards and driving forward conversations on the future of audio advertising. Now, with our recent expansion into IAB MENA, we are extending our footprint into the Middle East. This marks a significant step in our global growth strategy, enabling us to bring our AI-driven audio innovations to new markets.

AudioStack’s Vision for the MENA region

In September, AudioStack participated in the Dubai AI & Web3 Festival, where we showcased our AI-powered audio solutions and explored the future of immersive technologies in the digital space. This event marked a pivotal moment in our expansion within the MENA region, allowing us to engage with industry leaders and local innovators while demonstrating how AI can revolutionize the audio advertising landscape. Our involvement in the festival not only strengthened our presence in the region but also laid the groundwork for our continued growth. Now, as we join IAB MENA, we are building on the momentum from Dubai, further cementing our commitment to driving innovation and setting new standards for digital audio across MENA and the GCC.

We also recently partnered with Next Broadcast Media (NBM) in a strategic move to revolutionize audio advertising in the MENA region. This collaboration brings advanced, AI-driven audio production capabilities to advertisers, enabling the rapid creation of high-quality, multilingual audio ads and content at scale. By integrating AudioStack's cutting-edge technology, NBM enhances its platform to allow advertisers to seamlessly produce custom, contextually relevant audio spots that resonate with diverse audiences across podcasts and digital audio channels. To further support this, we hosted our first-ever event in Dubai alongside NBM, where leading media agencies and publishers attended, showcasing the growing demand for AI-driven audio solutions. This partnership marks a significant milestone in our MENA expansion, reinforcing AudioStack's commitment to driving innovation and shaping the future of digital audio in the region.

Driving Innovation with Audio Personalization and AI

At AudioStack, we are passionate about harnessing the power of AI to transform the way brands connect with their audiences through audio and scale their audio production. Through this partnership, we aim to bring these innovations to the forefront of the MENA market, empowering advertisers to level up their personalization efforts.

Looking Ahead: What This Means for AudioStack and the MENA Market

“Our team at AudioStack is thrilled to join IAB MENA and be part of such a vibrant and forward-thinking community,” says Adam Clifford, AI Audio GCC/MENA Lead at AudioStack. “We’re excited to bring our AI-powered audio innovations to the region and collaborate with industry leaders to drive the future of digital audio advertising. The MENA market is full of potential, and there is a real hunger for AI innovation. We’re eager to contribute to its growth while helping brands connect with audiences more effectively.”