AI continues to have an enormous impact on the media and creative industries, but it’s not without its challenges. For those wanting to harness the opportunities it brings we recently developed a guide in partnership with the University of Cambridge and AWS to identify the key considerations for getting AI transformation right.

Access the full report here:

1. Regulation

AI regulation varies significantly across the globe, with the US and MENA opting for innovation over strict regulation and the EU prioritizing user safety. The UK is attempting to find a middle ground by promoting innovation while addressing key concerns around AI. For media and creative industries, a key consideration is staying informed about evolving regulations and trying to follow the most stringent guidelines for future resilience.

2. Security

Generative AI is transforming industries, especially media and entertainment, by improving efficiency and personalization while reducing costs. The challenges are that companies face issues with copyright, trust, and safety amid evolving global regulations.

Security and compliance are absolutely crucial, so partnering with SOC2-compliant providers ensures secure data management and regulatory adherence.

3. Ethics

As the saying goes, with great power comes great responsibility. With the rise of misinformation online, businesses – particularly those in the media and creative industries – need to establish clear ethical guidelines for the use of AI, maintaining a ‘human-in-the-loop’ approach and conducting regular audits to ensure AI is developed and used responsibly.

4. Effectiveness

There is no doubt that AI has huge transformative potential – but only when it is applied in the right way. A broad brush approach is ineffective. Businesses need to define the scope of AI and what specific issues it will be used to solve, whether that’s improving decision-making, streamlining operations, or enhancing customer experiences.

5. Privacy

With the amount of data AI relies upon, privacy needs to be a key consideration for any AI transformation project. Businesses need to strike a balance between using data for AI innovation and protecting consumer privacy. The usual regulations like GDPR are key when it comes to data but businesses should go a step further in encryption and anonymization when it comes to AI.

Transforming with AI

AI’s impact on the media and creative industries is undoubted, but businesses need to be careful not to be swept along with the hype and approach this technology thoughtfully. By considering ethical implications, data privacy, security risks, and evolving regulations, companies can make the most of AI to stay competitive while maintaining trust and responsibility.

For a deeper dive into key considerations you need to make when it comes to AI transformation, read the full report here: