In an agency-led session, debriefing after a recent activation for one of the USA’s largest retailers, the National Audio Director reflected on the number one goal that the brand had for trialling AI audio.

In their words, it was “how do we scale our creative without breaking our backs?”

For anyone involved in versioning ads – and the production-AdOps end of audio more widely – how easy it is to scale creative makes the difference between a successful campaign, and a media plan that doesn’t even include audio.

So, how can an AI audio production infrastructure make the job of versioning thousands of ads in multiple languages in a single campaign a worthwhile thing to do?

Making national audio campaigns feel personal

Brands and their agencies are well-attuned to the value of personalization. Personalized campaigns typically drive a revenue lift between 10-15% (and as high as 25%) versus generic ones.

And it goes without saying that speaking to an audience in their first language is the most essential part of this. 

Just think about the last time you made a purchase from a website in a foreign language (it’s probably pretty tough).

However, from a production and AdOps standpoint, it is often prohibitively difficult to version local-language audio – even strategically – as part of a wider national activation. Let’s say addressing Spanish-language audio in addition to an English-first campaign.

And it’s the production constraints of the traditional audio workflow that are to blame, such as:

• Co-ordination of hiring local-language (and dialect-specific) voice talent.

• Additional time and cost to record and master additional audio assets.

• Limited flexibility to update scripts dynamically mid-campaign.

• Manual burden of AdOps to deliver ads into adserving platforms.

• Measurement and optimization of creative between campaign flights.

While brands and agencies are missing an opportunity to reach a wider audience (and more deeply) it’s usually a financial calculation they have to make to deliver personalization in their primary language.

However, AI audio is changing that.

AI audio to version multilingual ads

AudioStack – the AI-enabled infrastructure that combines script, voice and production into a single workflow – can generate 3x30s, broadcast-ready assets in as little as 20 seconds. Faster than real time, and in multiple languages.

But it’s in versioning thousands of ads – where dynamic data triggers like store locations, sales offers and legal Ts & Cs – where the economics of media production changes for multilingual campaigns.

Case Study: A national home improvement retailer

A leading home improvement retailer in the USA needed to produce Spanish-language audio calling out 385 stores with a high concentration of Spanish first-language speakers.

This meant producing 1,500 additional assets – which AudioStack handled in just 3 days: two to produce with AI-assisted QA, and the third day to approve.

How did AudioStack change versioning for good?

• Creative control with effortless personalization – while the retailer could have produced an entirely AI-generated VO, they were strongly attached to their voice talent. So, they instead recorded four Spanish-language voiceovers and used AI to generate the 1,500 relevant store call-outs & legal details to append.

• Single VAST, superior targeting – a single VAST tag enabled all the ads to be trafficked across premium inventory on iHeart linear radio and digital stations within earmarked Spanish-language inventory.

Self-serve or managed service, AI audio massively reduced the overheads, delivered personalization at scale – and the retailer had $500+ additional quarterly sales from the campaign to show for it.

[Interested in learning about the whole campaign? Scroll down and join us for a demo.]

Scale your creative without breaking your back (or the bank).

Speaking the right language is the most essential form of personalization, and the largest agencies and brands in the world need approaches that make it effortless at scale.

AI audio is that method, and it’s a reimagined, versioning-focused workflow that enables brands to speak not just in the right languages, but in accents and with messages that resonate with audiences with as close to 1:1 personalization as possible.

It leads to a future where personalized audio is available for every campaign: from the right variety of Arabic in the Middle East or Spanish in LATAM to personalizing dynamic audio with regional accents in the UK.

With AudioStack, enterprises have:

• Over 1,800 of the most lifelike synthetic voices by 14+ of the leading global AI voice providers – speaking all major national and regional languages.

• An AI model trained on your data to learn how your brand communicates, creating audio that ‘fits’ your brand from the start, and only gets better over time.

• A seamless way to version ads for all formats – from audio to CTV voiceovers – and traffic them across all major adserving platforms [with partner integrations for measurement and optimization].

Ready to see it in action for your next multi-language campaign?

Get in touch to see what it can do for you: Book a demo.