Objectives

SunExpress - a low-cost carrier linking Europe and Turkey - was preparing for another hyper-competitive Black Friday. Its campaign? Exceptionally good value, limited-time “Happy Deals” for its holidays to and from Turkey. 

The challenge? It needed to beat more established budget competitors. Not identifying itself as a traditional “Love Brand” in the German market, it knew it would struggle to stand out. Instead, it needed to leverage speed and innovation to produce audio and video creative for each one of its targeted promotions - of which there were many.

As one of Germany’s most innovative audio ad publishers, RMS knew they could use AudioStack to produce dynamic audio ads for each of these deals with lightning-fast turnaround - exactly what SunExpress needed.

Solution

Even before the campaign, RMS secured SunExpress’ trust and won its business by presenting a demo audio spot it had rapidly created using AudioStack’s AI-driven ad creation workflow - convincing them it would be able to produce high-quality audio ads at scale.

Then, for the campaign to truly take off, RMS employed AudioStack’s full range of audio workflows and high-quality synthetic voices to create dynamic audio ads on the fly, saving a significant amount of time and cost on production.

This automated and streamlined the end-to-end audio production process for RMS, including:

• Writing and QA’ing scripts

• Finding voice actors and recording voice lines

• Mixing and mastering multiple variants with different scripts and music

• Delivering the ads at scale, ready to be uploaded to online platforms

Results

For SunExpress’ CMO, Benedict Sieweke, the campaign was a roaring success, helping the airline to achieve a 300% uplift in CTR. Moreover, the use of personalised ads - delivered at scale to refined target groups - also provided them with valuable data that helped them further personalise their customer-centric communications.

For RMS, the added value wasn’t just in using AudioStack to win business with a likeminded partner, but also to generate diverse, compelling and personalized audio spots in just seconds, removing the traditional costs and barriers to end-to-end audio production.

Why not listen to one of SunExpress’ very first, completely AI-produced ads for yourself?:

Creating a fully voiced and mastered audio ad with AudioStack takes just seconds. 

You’ve probably heard one of our ads and not even realised it - and if you really don’t believe us, why not see how easy it is to make and produce your own audio ad right now?

Want to see for yourself why the world’s most innovative brands and their creative agencies use AudioStack? Book a demo today.

• Read RMS’ Press Release on the Campaign

• Work in the Travel Industry? AI-driven audio infrastructure can help you produce more relevant ads, more quickly for all of your target customers. This guide is for you.