Challenges and Objectives

aireal is a cloud-based platform, headquartered in Germany.

As a full-service audio SSP (Supply-Side Platform), it serves publishers and agencies.

1. •

   Publishers, such as radio stations, use aireal to manage and sell their ad spaces more effectively, whether for FM/DAB+ broadcasts or online streaming.

2. •

   Agencies & Advertisers use aireal to simplify ad space booking. The platform enables real-time purchases of both broadcast and online inventory through existing systems.

aireal connects audio inventory owners and advertisers - with ground-breaking precision and innovative software - to give publishers control and flexibility to maximize monetization.

Tools like the revenue.wizard provide deep insights and real time analytics into sales and inventory, ensuring efficient resource management, transparency and efficiency; whilst the booking.wizard streamlines scheduling and delivery, making campaign management as easy as social media advertising.

aireal wanted to enhance its platform with ad.creator, a tool designed to provide value to agencies, publishers, and brands, all while increasing aireal’s own revenue. This initiative had two key objectives:

1. •

   Sales Enablement – Empowering sales teams at agencies and publishers to create AI-generated demo ads for pitches, making it easier to highlight advertising potential.

2. •

   Self-Service Advertising – Enabling brands to independently create and iterate on their own AI-powered ads, which could then be broadcast on radio.

Solutions

To achieve this, aireal partnered with AudioStack to develop the ad.creator tool, allowing users to generate high-quality audio ads within minutes.

This tool streamlines the ad creation process for media consultants at broadcasters, making it easier to produce tailored ad spots for clients and attract new advertisers to radio.

Additionally, aireal offers white-label solutions, seamlessly integrating AI-powered ad creation into clients’ existing systems. This approach provides a user-friendly experience while further simplifying the ad production workflow.

By leveraging AI, aireal empowers users to create and refine audio ads efficiently, fostering innovation and driving revenue growth in the audio advertising industry. For aireal, the ad.creator tool has been used by aireal’s customers for sales enablement, with a variety of efficiency-driving applications.

Results

• Sales teams at agencies and publishers leverage ad creator to create 2,500 AI-generated demo ads, which they use to highlight the potential of their advertising offerings to clients.

• This has empowered sales teams to communicate the value of audio advertising more effectively, resulting in better engagement with advertisers and increased opportunities for radio stations.

• Self-service advertising has gained significant traction, with aireal’s focus on using the tool to aid sales teams in driving revenue growth, by streamlining the ad creation and pitch process.