If you work in broadcasting, ask yourself this question:

What’s stopping you from producing 10 times more audio ads - to the same high standards you already have - right now?

It’s not a trick question, and we guarantee that a few things come to mind: like cost; resources; practicality and time.

But there’s one thing you might not know that unites all of those problems: your workflow.

And your workflow doesn’t just stop you from producing more, high-quality audio, either.

Traditional audio production workflows limit how effectively you can version ads for powerful omnichannel advertising campaigns. They restrict how relevant you can make your content for different audiences. And the constraints of time and cost even prevent you from speaking to listeners in their own, local languages.

That’s revenue left on the table and a missed opportunity to scale your audience faster than ever before.

Broadcasters in MENA, the GCC and beyond, who are as ambitious to create hyper-relevant audio campaigns at speed and scale as the world’s biggest players, aren’t alone in having those problems. But with AudioStack, you can level the playing field and unlock truly transformative AI powered audio production.

If you set your sights on transforming that entire workflow, it can change everything. Let’s talk through what exactly that means.

1. You will transform the way you produce ads.

Let’s look at audio ad production as four key steps:

1. Scripting ads.

2. Performing ad reads. 

3. Producing them (adding music, guaranteeing sound quality, QA)

4. Approval and delivery for broadcast in the playout system.

If the time it takes you to complete all those steps for a single ad is between 5 and 14+ days, you aren’t alone. That’s common in the traditional audio production process.

You already know that that’s too slow for the dynamic ad market and has significant operational constraints associated with it, particularly in the diverse Arabic-speaking world: like the cost to hire external voice talent and the limitations it places on versioning ads to make them resonate with diverse audiences.

Here’s how an AI audio production workflow removes those traditional boundaries at every step.

1. Automate scriptwriting - generative AI can create an ad read using just a product or event description, or your own custom script.

2. Have the voice you need at your fingertips - removing the restrictiveness and cost of finding voice talent by generating lifelike AI voices to read your ads with the right emphasis and cadence - in the desired language and dialect (more on this in the next point).

3. Streamline production processes - removing noise, suppressing echo can be done with AI; but that’s just one step. AI can even pair your lifelike voice with a sound bed and apply effects.

4. Get ads over the finish line - you know that even after all of this, if a tweak is demanded in your traditional process, it can send you back to square one. With AI tools, you can repeat this process within minutes before easily exporting to your playout system.

What does this mean?

• You can cut production costs significantly - one MENA broadcaster saved over 50% in a year with AudioStack and shortened ad turnaround time from days to hours.

• You deliver broadcast-ready ads not in days, but in seconds.

And as you know, faster production means quicker realisation of value and increased return per ad.

But that’s just one ad. What does it mean for more ambitious creative campaigns?

2. Audio will become your biggest advantage

Producing single ads for broadcast is quicker and more cost-effective with AI audio production workflows. But for broadcasters based in the Arabic world who have regional and global ambitions, three things matter even more for growth:

• Production at scale

• Hyper-personalization of content

• Agility in dynamic campaign creation

The new AI-powered audio production workflow is where traditional pain turns into new creative freedom, as you have the means to deliver high-quality audio assets at scale and speed… which makes complex ad campaigns far more achievable. 

That’s because:

1. You can create 100s to 1000s of ads with hyper-specific personalization (based on listeners’ locations, demographics, languages and interests)

• As a result, high-performance dynamic creative for event marketing, product launches and ad insertion within podcasts becomes much easier.

2. Single-use audio assets can be rapidly regenerated and repurposed for multiple channels

• The ability to change length, sound templates, language, numbers of speakers and ad content - within seconds - unlocks low-cost, ambitious omnichannel campaigns, where radio ads can be readapted as social video voiceovers, connected TV ads, dynamic podcast ads and more…

In short, AI-driven audio unlocks ever-greater personalization at unprecedented scale and speed… 

3. You will speak authentically to listeners in their language and dialect

AI Audio isn’t just voice. But for Arabic broadcasters, authentic AI-generated human voices are the key to delivering region-wide - rather than region-locked - campaigns.

Because as much as contextual relevance can be achieved by targeting customer personas and interests, the largest barrier to hyper-personalization for broadcasters in the region has been linguistic.

Where traditional audio production workflows once required sourcing voice talent local to a target region (an additional logistical and cost challenge), platforms like AudioStack allow you to generate lifelike voices that speak the diverse languages and dialects in the region.

This is of course on top of other regional and global languages spoken in the region - Persian, English, French, Tagalog, Malayalam…

Meaning that, particularly where broadcasters deliver content in multiple languages, the process of ad creation and versioning by listener language is made easier than before.

Did you know…?: AudioStack gathers voices from various, industry-leading providers such as Narakeet (particularly for Arabic) and ElevenLabs - meaning you have access to far more voices than by partnering with a single AI voice provider. If you get in touch, we can share some examples with you.

But there’s one last element you might not have expected AI to change...

4. You will even change the way you engage with customers and prospects

Perhaps the most transformative factor of AI-powered audio production is the interactivity of the medium compared to traditional audio production.

Where each part of the audio production process is siloed into distinct fields of expertise - writing, voice acting, production and AdOps - all of these being made accessible for an inexperienced user has two distinct advantages.

1. With self-service advertising, clients using your network to broadcast can engage in the process of ad creation themselves. Next Broadcast Media’s ad manager.fm, powered by AudioStack, allows customers to create, address and track dynamic ad campaigns for radio and podcasts entirely themselves. Saving both parties time and giving clients more autonomy and creative control.

2. Equally, ARN’s audio sales team was trained to use AudioStack’s tool before its yearly business club seminar in Dubai… which allowed salespeople on the floor to create adverts for prospects live and in real-time. 

Outside of conferences, sending broadcast-ready demos becomes much more engaging (and less time-intensive) as prospects can suggest edits that you can implement within seconds.

In terms of business impact: faster demos mean faster deal cycles - and more conversions.

So, what’s next?

Transforming a single workflow for audio production with AI can unlock new ambitions for your broadcasting, advertising and partnership campaigns. But with AudioStack, hearing really is believing, and we encourage you to reach out to learn what we have done for other broadcasters in the region, and to see the true power of AI-driven audio for yourself.