Real-time AI audio news: Handelsblatt x AudioStack

Customer Stories

Real-time AI updates for every election twist and turn - here’s how Handelsblatt used AudioStack to do it.

Handelsblatt used AudioStack to transform its minute-by-minute election coverage into longform audio, reaching every listener, everywhere. Here's how AI text-to-audio made it possible.

Sam Blurton, AudioStack Product Expert

June 19, 2025

Handelsblatt used AudioStack to transform its minute-by-minute election coverage into longform audio, reaching every listener, everywhere. Here's how AI text-to-audio made it possible.

Who is Handelsblatt?

Handelsblatt is Germany’s leading business and financial newspaper publisher, recognized for its in-depth economic analysis, market insights, and coverage of global and domestic business trends.

With a strong reputation for high-quality journalism, Handelsblatt serves business professionals, policymakers, and investors, offering print, digital, and multimedia content.

As a publisher, Handelsblatt is a trusted source for financial news, corporate developments, and economic policy discussions, making it a key platform for brands looking to connect with a business-savvy audience.

Objectives

Handelsblatt has a strong commitment to audio content, and it aimed to provide comprehensive audio coverage of the national German elections in February 2025.

In this campaign, the key objectives were:

To ensure a high volume of timely, accurate articles covering the election results and key developments.
To maintain system stability despite high traffic and content demands.
To streamline content synthesis and publication, reducing manual workload while maintaining quality journalism.

Solutions

To meet these goals, Handelsblatt implemented an automated audio content generation and synthesis system using AudioStack’s intelligent AI Audio Infrastructure. The solution included:

Automated article synthesis: To enable rapid production of election-related articles while maintaining high quality standards and delivering great-sounding audio that proudly represents the Handlesbladt brand
Scalable infrastructure: To ensure the system remained stable even during peak usage.
Efficient workflow integration: To allow journalists to focus on high-value analysis while leveraging technology for volume-based reporting.

Results:

In the 48 hours leading up to the election, website traffic increased exponentially.

Audiostack’s solution remained stable despite this significant scaling of demand, seamlessly producing 129 high-quality pieces of audio in 48 hours, significantly increasing the reach of its election coverage.

Enhanced efficiency allowed Handelsblatt to provide real-time updates and maintain its reputation for reliable business journalism.

“The coverage on Handelsblatt.com around the federal election was the ultimate stress test for automated audio production with AudioStack in terms of quality, volume, and speed. The result showed that thanks to AudioStack, we can meet our high quality standards even with our new read-aloud feature.”

— Stefan Schneider, Senior Project Manager Digital Products

🎧 Listen to one of Handelsblatt’s AI-voiced articles from their AI briefing here.

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About AudioStack

AudioStack is the world's leading end-to-end enterprise solution for AI audio production. Our proprietary technology connects AI-powered media creation forms such as AI script generation, text-to-speech, speech-to-speech, generative music, and dynamic versioning. AudioStack unlocks cost and time-efficient audio that is addressable at scale, without compromising on quality.

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