AI Audio in Australia – the unprecedented scale of transformation

What would happen if you could produce not just a single audio spot, but an entire audio advertising campaign 80% faster, and at a 10th of the cost%?

And what if you could do the same when producing audio to accompany or enhance your written content like news… or even offer self-serve audio production in an AdOps context?

It wouldn’t just change your return on investment. It would completely change the art of the possible for audio production, leveraging automation and unlocking efficiency at every stage – from scriptwriting and recording lifelike voices to broadcast-quality production and delivery.

So what’s different in Australia? 

It’s a region that already knows the benefits of audio. It just needs the tools to change workflows and unlock production at scale.

That’s where AudioStack comes in.

Australia’s Audio Advantage.

In terms of audio consumption globally, we see a common, simple trend: audio consumption is on the up.

But in Australia, the difference is that it’s increasing on an already exceptionally high baseline. 

• In just online audio alone, an average of 77% of Australians will have tuned into audio in the past week; whilst commercial radio reaches 81% of Australians (27% higher than the equivalent number in the USA). 

• Audio is the second most-engaged channel in the country, just behind social media.

And that’s not all. 

Whereas in other nations, media spend for audio advertising is significantly lower compared to general listenership (and versus the equivalent for visual advertising), Australian media companies are savvy to the value of audio: it’s why nearly 8/10 media agencies are already making digital audio advertising a significant part of their ad spend and data-driven programmatic buying is expected to increase.

So what’s the point of this data dump?

It’s that Australians aren’t playing catch-up. They already know the value of audio, and they are leading investment and innovation.

But what they may not know is just how much the nature of audio production is changing with AI-powered audio. And it starts with a workflow.

AI-powered Audio. What’s in a workflow?

At its core, traditional audio production is a set of four basic steps. Script, voice, production and delivery.

And as you know, each of those steps of the audio production workflow can be optimized individually with AI: you might be doing that already.

But if you’re not unlocking efficiency and production at scale, it’s down to the nature of that AI transformation: implementing AI tools, individually and piecemeal within a process, rarely delivers more than short-term efficiency gains. 

If AI is bound to transform your audio production process – as you know it is –  then it needs to transform the entire workflow.

So, how does a transformed workflow in an end-to-end platform like AudioStack resolve the problems of audio production?

In short:

• A traditional workflow is slow and expensive. There are bottlenecks where a single breakdown can cause a project to go off course. 

• Resolving one element with AI may speed up that stage – but not the rest of the workflow.

• In an end-to-end AI-powered audio production workflow, every step can be revisited, tested and changed – making your teams more agile, increasing creative options and reducing risk.

So in real terms, what does this mean for Australian media producers?

What does AI audio change for Australian Media producers?

Let’s look at three things that change for those a transformed workflow impacts most:

Agencies and Brands

For Agencies and Brands, the efficiency gains of the AI-powered workflow unlock a new economics of media production, meaning that the most ambitious omnichannel and dynamic creative campaigns become achievable:

1. Audio ads can be elasticated to suit different formats in minutes (so a single asset can become a podcast ad, a smart-speaker ad and a broadcast/digital radio ad in seconds.)

2. Brands and agencies can use the inherent strengths of the audio to boost video across linear TV, CTV and social video… rather than choosing between one or the other.

3. Production at scale and dynamic versioning can reduce every barrier to producing targeted, DCO and omnichannel audio campaigns.

You can learn more about the new art of the possible with AI Audio for Agencies and Brands here.

Australian Broadcasters and Publishers

1. News and content publishers can produce audiofied versions of written content automatically within an editorial workflow.

2. New, rich formats become achievable: like conversational podcasts, 60-second summaries, and in radio, complete programming and updates like news and sports.

3. This new content also creates new value for both audiences and advertisers as inventory.

news.com.au (Newscorp) has already used Audiostack to transform news headlines and programmatically build 15-30s podcast ads relevant to a listener’s content.

Here’s what an AI-powered sports ad sounds like:

You can read the full AudioStack x News Corp story here

Australian AdTech providers

1. Using AudioStack’s API, AdTech providers can deliver self–serve audio ads in AdOps workflows.

2. With automation, there’s no burden of creative production, planning and media buying – freeing up your teams to focus on more valuable work.

3. And this equally gives small and medium-sized advertisers (a major but hard-to-reach segment) the power to advertise through your platform.

Learn more about how DanAds unlocked the power of self-serve audio here.

So if this sounds exciting to you… how do you get started?

How can you be part of the AI Audio Evolution in Australia?

AudioStack isn’t new to Australia. As members of IAB Australia, and partners to innovative agencies like Original Audio, we’ve long been embedded in the fabric of Australian media production.

And when you need a safe pair of hands to chart your AI transformation path, experience makes all the difference.

A revolutionary platform, and media expertise to navigate one of the world’s most innovative media landscapes. Why not see what a difference AudioStack can make for you

• Make your own ad, completely free, here and now ➡️ try.audiostack.ai

• Get the facts on AI Transformation for your creative content supply chain with our Whitepaper: