DynamicCreative
One asset. Every variant. One VAST tag.
The DCO engine built specifically for audio. Personalize, version, traffic, and optimize — without a managed-service contract.
What it does
DynamicCreative turns one base ad into thousands of personalized, data-driven variants.
Turn one base ad into thousands of personalized, data-driven variants — audience, location, 1st-party data, retail data, and more.
Swap anything available at serve time: script lines, voice, music, and language.
One VAST tag, full omnichannel reach, optimized mid-flight.
What it replaces
Managed dynamic creative services that charge per variant, can't iterate mid-campaign, and don't scale beyond a single launch.
How it works
01
Create the base ad
Brief, voice, sound design — one master asset.
02
Configure TAGs
Define variant slots and the audio for each.
03
Set up the campaign
Connect MACROs, set priority rules, and deploy a single VAST tag.
Built for teams who need scale, control, and performance
Dynamic creative agencies & service providers
Programmatic buyers
Agency trading desks
Ad-ops teams
DSPs and SSPs
Activation, end-to-end
One VAST tag, every channel. Audio, video, social, CTV. Track KPIs that matter, with the partners you already work with. Want to use audio assets for your linear channels? No problem, all output is fully broadcastable and owned by you.
Trusted by leading brands
1,500+ hyperlocal audio ads in 3 days. Regional store data turned into personalized creative at scale.
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4,400+ hyper-localized audio ads in 48 hours.
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220+ German PENNY stores, 26 different products, dynamic prices per market.
Read the case study