News.com.au AI News

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Audio advertising agency Creative Fix and News Corp Australia wanted to find new ways to use news as a core product to promote news.com.au.

Using synthetic audio production made it possible for the first time to create audio ads based on the latest developments, revolutionizing the way news are being delivered.
Results showed that the placement of the ads, which matched the podcast content, created a strong incentive for the listener to visit news.com.au to learn more.

In a groundbreaking campaign, News Corp Australia and Creative Fix partnered with AudioStack and Acast to transform real-time news.com.au headlines into dynamic audio content on the Acast podcasting network.
Using AudioStack, Creative Fix built a custom workflow to take news headlines and subheadlines from news.com.au to programmatically build 15-30 second audio ads that seamlessly integrated into matching podcasts, across categories such as breaking news, finance, entertainment, lifestyle, or tech. 
These ads had a maximum lifespan of 12 hours, meaning that only synthetic media was a feasible method of creating the audio production for each spot.

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SunExpress Airlines Audio Ad

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RMS, one of the leading German audio ad publishers, wanted to use AudioStack’s technology as a sales enablement tool, allowing their team to create scalable and personalized audio spots for a variety of local and national brands in mere seconds, lowering the entry barrier to communication via audio.

The campaign achieved a CTR of 300% above average.
AudioStack’s solution allowed both the agency and the brand to be agile in their marketing approach, increasing sales where and when needed.

RMS used the SonicSell workflow to create a demo audiospot to land their new client SunExpress.
For their first SunExpress campaign, AudioStack’s audio workflows and high-quality synthetic voices, allowed RMS to create dynamic audio ads on the fly, saving a significant amount of time and cost on production.
This online audio campaign focused not only on the product but also on the creation of the commercial through AI.

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McDonald's Ad

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Audio advertising agency Audacia in Singapore and McDonald’s wanted to increase awareness of the McDonald's app and drive consideration for the 1 for 1 deals, whilst improving the agility of their marketing approach.

The campaign strategy successfully drove more traffic to McDonald's website to redeem the offers.
Campaign results via OnDevice Research showed: 
Top of mind awareness for McDonald’s increased by +6% following the campaign
Respondents were +3% more likely to agree that McDonald’s offers delivery through their own services or other delivery apps
After exposure to the campaign, consideration for McDonald’s was increased by a further +2 points
Consumers agreed that McDonald’s provides great promotions and deals on their app +13%.

Audacia used AudioStack’s audio workflows and high-quality synthetic voices to allow their team to generate AI-powered audio ads for McDonald’s in mere seconds.
This allowed both the agency and brand to be agile in their marketing approach, increasing sales where and when needed.

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Penny - English Version

Penny - German Version

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PENNY, one of Europe’s largest retailers, wanted to create a nationwide dynamic audio campaign that created a deeper sense of familiarity for customers, featuring +220 Penny stores, 26 different products and dynamic prices for each market.

Local relevance improved dramatically and production time and cost decreased significantly.
The campaign was also awarded the German Media Award 2024 (“Deutscher Mediapreis”).


PENNY was Omnicom Germany's first customer for their internally developed AI product “S.A.R.A” (Speech & Audio Real-Time Automation), in which AudioStack's technology is an integrated component.

AudioStack cloned an exclusive brand voice for PENNY, which allowed the brand to maintain their sonic brand identity. 
AudioStack’s tech and voice clone was used to produce over 2,800 personalized, dynamic audio spots, fully automated and in real-time. Through local shoutouts of their nearest store and dynamic offers, PENNY was brought closer to consumers than ever before, something that would not have been feasible with traditional audio production.

Case Studies