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Objectives

RMS, one of the leading German audio ad publishers, wanted to use AudioStack’s technology as a sales enablement tool, allowing their team to create scalable and personalized audio spots for a variety of local and national brands in mere seconds, lowering the entry barrier to communication via audio.

Solution

RMS used the SonicSell workflow to create a demo audiospot to land their new client SunExpress. For their first SunExpress campaign, AudioStack’s audio workflows and high-quality synthetic voices, allowed RMS to create dynamic audio ads on the fly, saving a significant amount of time and cost on production. This online audio campaign focused not only on the product but also on the creation of the commercial through AI.

Results

The campaign achieved a CTR of 300% above average. AudioStack’s solution allowed both the agency and the brand to be agile in their marketing approach, increasing sales where and when needed.

SunExpress Airlines Audio Ad

SunExpressStats

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