Building a DSP for digital audio with self-serve AI audio ads: adpaq x AudioStack
Key Takeaways
adpaq used AudioStack’s API to offer self-serve ad creation with AI in their audio ad booking workflow.
With their AI-powered Creative Studio, publishers can serve a whitelabel, self-serve ad creation experience that’s accessible, efficient and cost-effective.
About adpaq
Industry
AdTech
About
adpaq is a Dutch DSP with data-driven advertising at its heart. Their aim is to redefine how brands connect with audiences through digital audio.
Key Takeaways
adpaq used AudioStack’s API to offer self-serve ad creation with AI in their audio ad booking workflow.
With their AI-powered Creative Studio, publishers can serve a whitelabel, self-serve ad creation experience that’s accessible, efficient and cost-effective.
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Challenges and Objectives
In a crowded AdTech market, adpaq has made a demand-side platform with a difference. One that is going all in on self-serve advertising with digital audio. Partnered with many of the Netherlands’ most popular streaming services and radio stations (such as 538 and Sky Radio), they form a vital link between influential publishers and advertisers looking to leverage audio advertising.
With a budget and a plan of who they want to target, advertisers of all sizes can use adpaq’s platform to reach audiences on these channels with highly-optimized and measurable audio ads. The benefit for its broadcast partners is that they can delegate their inventory management to an automated platform, freeing AdOps teams’ time for revenue-generation priorities elsewhere.
It’s the value-added of a DSP that’s designed to combine the reach of traditional broadcast audio with the measurability and optimization of digital audio. But unlike other DSPs, it knew that for its ad booking workflow to be truly complete, it needed to give advertisers one all-important capability: self-serve audio creation.
Enter AudioStack.
Solutions
The purpose of embedding ad creation into a media buying process is to take those DSP benefits further: ultimately, by consolidating two separate processes into one easy workflow.
For adpaq, the AudioStack API forms part of its in-workflow Creative Studio – which publishers embed as a white label AI-powered ad creation platform.
This application allows advertisers to:
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Independently generate broadcast-quality audio ads from text with AI.
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Generate the creative with a high degree of personalization; allowing them to choose voices, moods and languages that reflect their brand’s message.
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Be sure that the ads they generate are of a broadcastable standard; being produced with AI-powered mixing and mastering, and curated automatically to be suitable for air.
And all of this happens in less than a minute, with no experience needed – eliminating the dependency of the media buyer and inventory sellers on creative teams.
However, with the ability to generate ads so quickly, advertisers can also test and improve new ad scripts using data supplied by adpaq’s platform: making in-campaign optimization of creative possible within the ad buying process.
Combined with adpaq’s ROI modelling for media spend in the same workflow, advertisers have an unmatched level of transparency and influence over the reach of the ads they create.
Results
Embedding AudioStack’s API into adpaq’s workflow is an example of how AI-powered audio can reshape the economics of media buying.
Previously, most advertisers wouldn’t consider audio in their media plans. It was too costly and slow to produce for reactive campaigns. And by the same token, publishers could have difficulty selling audio inventory to the small and medium-sized advertisers that make up the majority of ad buyers.
The problem was clear to adpaq. And their answer to it was completed with AI-powered, self-serve audio production.
Now, by combining AdOps and creative production into a single process, adpaq have an end-to-end self-serve solution for media buyers: one that is helping publishers make audio advertising accessible without significant investment, and empowering ad buyers to reach audiences where they are: radio and digital audio.
"adpaq is built with a singular focus: to create the best possible digital audio solution that transforms the way brands connect with audiences. We want to see more buyers succeed by putting audio on their media plans and enable more publishers to sell more inventory. AudioStack’s technology has been central to enabling that vision with self-serve advertising, and it underpins our commitment to innovate advertising in digital audio."
Maarten Duijne, Founder & CEO
adpaq
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