PRISA x AudioStack: Transforming audio sales with AI in Spain
Key Takeaways
PRISA partnered with AudioStack to empower its audio sales teams across Spain and the Americas to autonomously create high-quality, multilingual AI-generated demo ads in seconds—dramatically accelerating sales workflows, increasing pitch success, and transforming audio advertising at scale.
About Prisa
Industry
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About
PRISA is one of the largest media networks in the Spanish-speaking world. With 1,250 radio stations spanning 13 countries across Spain and the Americas, it’s a dominant force within the broadcasting landscape. In Spain alone, over half of all listeners to radio at any time are tuned into a PRISA station. With local and national stations as diverse as Los40, Cadena SER and Dial, PRISA’s network is a rich, varied ecosystem for programming – and audio advertising.
Key Takeaways
PRISA partnered with AudioStack to empower its audio sales teams across Spain and the Americas to autonomously create high-quality, multilingual AI-generated demo ads in seconds—dramatically accelerating sales workflows, increasing pitch success, and transforming audio advertising at scale.
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Challenges and Objectives
Across so many radio stations, podcasts and audio streaming, PRISA has an extensive audio inventory, from ad space on broadcast programming to pre-roll and mid-roll ads on podcasts.
Each individual station has dedicated audio sales teams that work hard to fill those ad spaces, but they face a particular problem: How they create the demo spots they use to pitch to prospective advertisers.
The challenges are familiar to anyone in audio sales:
Creating demo spots for potential advertisers takes production expertise that salespeople don’t typically have.
When creative teams are available, they can be too stretched to create all the demo spots needed, in amongst their other responsibilities.
Even the most powerful audio sales teams have to be selective about the prospects they target.
__The result:__ long lead times to produce audio assets, missed opportunities to pitch – and no guarantee that all the effort to create audio spots will result in a customer.
That’s why they needed a solution to help audio sales teams to deliver more high-quality audio demos, autonomously and with automation. Enter AI audio.
How Prisa Learned About AudioStack
PRISA was introduced to AudioStack as a solution to overcome production bottlenecks and enable its audio sales teams to create high-quality demo ads faster and more autonomously using AI.
Solutions
PRISA wanted to use AudioStack to streamline this workflow: by giving audio sales teams the ability to go from concept to fully-produced ad spot themselves.
AudioStack’s end-to-end AI audio infrastructure was the perfect solution. Why?
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AudioStack enables audio sales teams to create demo spots, turning a text prompt (such as a product description or a script) into a fully voiced, mastered audio ad.
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They can test and produce different creative versions effortlessly: choosing from 1,700+ lifelike AI voices, soundbeds, reads.
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They can produce single spots in seconds, multiple ad concepts in minutes, and tweak these effortlessly based on client feedback.
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And, they can make spots in the languages and dialects that they need – from local Spanish dialects to regional languages like Catalan or Basque.
All of this enables audio salespeople to work autonomously (freeing up both their time and that of their creative teams) and to win more pitches with more high-quality demo spots.
So how is this changing the audio sales game for PRISA?
Results
For sales teams across PRISA’s network of Spanish radio stations, audio sales is now a completely transformed process.
With AI audio, sales teams can now create demos faster, pitch to more prospects, and engage them in a much more interactive sales process – tweaking and testing different concepts at the prospect’s request: showing off the flexibility and versatility of their ad creation platform.
Beyond super-powering the sales process, many radio advertisements made on AudioStack have now actually been broadcast on air for millions of listeners every day..
It’s just another way that PRISA is shaping the future of media production with an AI-empowered digital strategy.
__ __Change Management for AI Transformation – the added value of AudioStack
The defining feature of this partnership hasn’t just been how AI automation has transformed a workflow. It has also been how AudioStack has supported PRISA to embed it at an organizational level.
In such a large, dynamic organization made up of so many parts, change management was a key factor to ensure a smooth roll-out.
AudioStack’s customer success team worked closely with key product and sales stakeholders at PRISA to help them become product experts, and continue to work side-by-side with PRISA as a trusted partner.
With guided training through AudioStack’s ad-creation workflow, PRISA’s team are able to become trainers themselves, ensuring audio sales teams could work the platform with minimal friction, helping change to happen smoothly and successfully at scale.
"Offering a diverse and rich ecosystem for advertising across all of our stations, it’s important for us that our audio sales cycles don’t become the blocker between an advertiser and their desired audience. We’re embracing AI innovation where it can remove the inefficiency of traditional workflows, and this integration with AudioStack has shown just how much AI can support our teams to work more efficiently and autonomously."
Ana Ormaechea, Chief Product Officer
PRISA Media
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