Challenges and Objectives

Audiotainment Southwest aimed to enhance its sales process by leveraging Audiostack to create a more compelling and emotionally engaging pitch experience.

Traditionally, sales pitches were heavily data-driven and lacked an auditory element, as producing custom audio for potential advertisers was too time-consuming—especially for prospects who might not convert.

With Audiostack, Audiotainment Southwest sought to:

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  Streamline the pitch process by incorporating custom audio demos into presentations.

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  Make it easier for sales teams to showcase the impact of radio advertising, particularly to brands unfamiliar with audio marketing.

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  Increase conversions by helping potential advertisers visualize (or rather, hear) the possibilities of radio advertising in a more engaging and persuasive way.

Solutions

To meet these goals, Audiotainment Southwest integrated Audiostack as a Sales Enablement tool for both their Sales and Creative teams.

With Audiostack, Audiotainment Southwest was able to:

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  Generate high-quality, customized audio demos quickly and efficiently.

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  Automate script creation, making it easy to tailor messaging for different clients.

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  Empower sales teams to pitch with ready-made audio examples, transforming their sales conversations from abstract proposals to immersive experiences.

By using Audiostack, Audiotainment Southwest has made their pitches more dynamic, reduced the time needed to produce compelling audio samples, and ultimately, improved their ability to convert new advertisers to radio.

And the results since the partnership began have been astounding.

Results

For ATSW, AudioStack enabled fast, scalable, and personalized audio campaign creation across multiple use cases. Here’s the impact that has had.

Production Efficiency & Cost Savings

• Over 1,000 Sales Enablement audio spots have been created for more than 100 brand pitches using AudioStack.

• With AudioStack, ATSW is saving over $100,000 versus the traditional audio production process (1/10th of the traditional cost) to create the number of spots generated by AI.

• Ad creation now takes just minutes instead of days

• The workflow improvements have freed up production teams to focus on high-value, national campaigns, and enabled real-time production of personalized sales demo spots for sales.

Time Saving for Sales Teams

• Over 200+ working days saved as a sales team compared to traditional workflows - dramatically reducing manual workload.

Powerful Customer Engagement Tool

• Sales and Creative teams now actively use various AudioStack tools autonomously.

• Audio content has become a core engagement tool in customer conversations and outreach.