Vertellis is a company with a purpose - to bring people closer together.

Founded by three good friends, Bart, Liz and Lars in their living room in the Netherlands, their card games and journals are part of a global brand that encourages people to talk through what’s on their minds, and create more meaningful connections.

Objectives

While Vertellis deals in complex emotions, they had a clear goal for this campaign: to share the joy of their beautiful Chapters Self-Development Journal as a gift for its core customer base on International Women’s Day (2023).

To maximize their fixed budget for this one-off product campaign, Vertellis wanted to use dynamic audio to reach relevant people, keeping the International Women's Day promotion top of mind.

They needed to make their budget go as far as possible, and they did so with hyper-relevant targeting. To this end, the campaign was:

• Advertised exclusively in California, one of Vertellis’ main markets.

• Focused on a core customer profile who would likely purchase the gift - over 35s in the Sacramento area with a female partner.

• Built with 3 different messages around mindfulness, thoughtfulness and conversation that would resonate with the persona and be played for 10 days in-the-lead up to IWD.

Solutions

Vertellis knew they would only achieve the greatest reach and personalization with audio.

That meant that they needed a partner who could not only create the assets they needed quickly and at scale; but who also had the know-how to deliver these to the right channels.

It was a perfect use case for a totally-transformed ad creation workflow with AI, pioneered by AudioStack.

AudioStack created the assets for the ad using its end-to-end ad creation workflow, producing 7 scripts (each with 8 variants) of fully-voiced, broadcast ready ads along Vertellis’ core messaging pillars that dynamically changed as IWD approached.

In a unique twist, Vertellis also wanted to show that innovation with AI didn’t compromise the core ethos of its brand to bring humans closer together. That’s why it chose to embrace AI to generate the poems and copy in the ad script, showing that AI could create messaging that was personal and human-first.

[So, that’s scripts, voices, music, effects - and mastering - produced entirely by AI]

Lastly, AudioStack provided the link between Vertellis and iHEART in order to distribute it to listeners of local radio and podcasts who fit that ICP in strategic locations (Sacramento, Stockton and Modesto) - ensuring the most effective targeting of their campaign.

Results

AudioStack produced 56 unique audio ads for the campaign in minutes. 

In the 10 days that the campaign ran, Vertellis’ AI-generated - but human-first - audio ads were heard by over 1 million listeners in the Sacramento area as they commuted to work in the run-up to IWD.

For Vertellis it also represented a breakthrough in their advertising; with AudioStack, they were able to use AI to entirely generate a broadcast-ready campaign, published through iHeart, that reached its target audience and effectively conveyed their brands’ message and story with unmistakable human emotions.

This campaign evolved dynamically. You can see and hear how here:

AudioStack’s AI Audio workflows enable your business to conduct hyper-targeted event and retail campaigns at scale; and as easy as it is to create your own ads, it’s even easier to let our dedicated team deliver your campaigns: from discovery and content to delivery and reporting.

AI Audio may be the most cost-effective advertising medium for your campaign. And if you’re interested in learning why some of the world’s most innovative retailers and their agencies trust AudioStack, why not book a discovery call with us today?