Objectives

Audio advertising agency Audacia and McDonald’s Singapore had three simple goals to drive sales and marketing effectiveness:

• To increase consumer awareness of the McDonald's app.

• To drive consideration for McDonald’s “1 for 1” deals and MyM rewards scheme.

• To improve the agility of their marketing approach.

How did they do it?

Solution

Audacia used AudioStack’s intelligent audio workflows and high-quality synthetic voices to generate, master and deliver AI-powered audio ads for McDonald’s dynamic in-app promotions in seconds.

Otherwise time-consuming and costly workflows such as organising voice actors, recording sessions and post-production were completely streamlined with AudioStack, which empowered both the agency and brand to be agile in their marketing approach, increasing sales with bespoke deals where and when needed.

Results

As a result of contextually relevant audio advertising empowered by AudioStack’s platform, users were more likely than before to know about the app, have a favourable view of it - and ultimately, more likely to use it to make a purchase.

Campaign results via OnDevice Research showed:

• Top of mind awareness for McDonald’s increased by +6% following the campaign (55% to 61%)

• Respondents were +7% more likely to purchase through the McDonald’s app (31% to 38%)

• Consumers agreed that McDonald’s provides great promotions and deals on their app by +13% (46% to 59%)

Listen to one of the ads and see if you’re tempted:

Creating a fully voiced and mastered audio ad with AudioStack takes just seconds. 

You’ve probably heard one of our ads and not even realised it - and if you really don’t believe us, why not try making your own audio ad right now to see just how easy it is to create broadcast-ready ads?

Want to see for yourself why the world’s biggest food and drink brands and their creative agencies use AudioStack? Book a demo with us today.