Customer Campaigns
Penny
PENNY, one of Europe’s largest retailers, wanted to create a nationwide dynamic audio campaign that created a deeper sense of familiarity for customers, featuring +220 Penny stores, 26 different products and dynamic prices for each market.
Jenny Hodson, Marketing Manager
February 1, 2025
Objectives
PENNY, one of Europe’s largest retailers, wanted to create a nationwide dynamic audio campaign that created a deeper sense of familiarity for customers, featuring +220 Penny stores, 26 different products and dynamic prices for each market.
Solution
PENNY was Omnicom Germany's first customer for their internally developed AI product “S.A.R.A” (Speech & Audio Real-Time Automation), in which AudioStack's technology is an integrated component. AudioStack cloned an exclusive brand voice for PENNY, which allowed the brand to maintain their sonic brand identity. AudioStack’s tech and voice clone was used to produce over 2,800 personalized, dynamic audio spots, fully automated and in real-time. Through local shoutouts of their nearest store and dynamic offers, PENNY was brought closer to consumers than ever before, something that would not have been feasible with traditional audio production.
Results
Local relevance improved dramatically and production time and cost decreased significantly.
The campaign was also awarded the German Media Award 2024 (“Deutscher Mediapreis”).
Listen to the audio:
English:
German:
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About AudioStack
AudioStack is the world's leading end-to-end enterprise solution for AI audio production. Our proprietary technology connects AI-powered media creation forms such as AI script generation, text-to-speech, speech-to-speech, generative music, and dynamic versioning. AudioStack unlocks cost and time-efficient audio that is addressable at scale, without compromising on quality.
