For the largest retailers and their agencies, the main blocker to delivering nationwide campaigns with dynamic audio has been the traditional audio production process.

Too slow, too expensive, and too dependent on siloed expertise: when a workflow can’t support ad creation and versioning at the scale they need, it can mean audio campaigns get watered down – or cut from the media plan entirely.

With AI-powered workflows, that’s changing. And it starts with AudioStack.

AudioStack – changing the game with AI-powered Audio

AudioStack has been chosen by retailers and their agencies to revolutionize this workflow. That’s because AudioStack unites all those key steps of the audio production process – script, voice, production and versioning – into a single, AI-powered workflow: reducing the time to produce broadcast-ready, dynamic audio assets for retail campaigns from weeks to hours.

And the lynchpin – the lifelike, AI voice – is made possible by ElevenLabs.

ElevenLabs – cutting edge AI voice synthesis

AudioStack has integrated the ElevenLabs API to generate voices using best-in-class AI voice synthesis technology.

But why does it matter for retailers and their agencies?

• Choice: Within AudioStack, creative teams have the flexibility to choose from thousands of the highest-quality, lifelike AI voices to read the ads.

• Operations: Its high-quality, low-latency API makes generating reads, and any changes a seamless, agile process.

• Credibility: With an audio ad being only as compelling as the voice that reads it, the emotional nuance, contextual awareness and natural delivery that ElevenLabs’ advanced TTS voice synthesis models provide are the all-important difference between an uncanny ad and one that compels action.

Accessible within AudioStack’s end-to-end audio production infrastructure, retailers and agencies can generate thousands of broadcast-ready ads with minimal additional human QA required.

All of which makes audio ad creation simpler, faster and more scalable than ever before. So what does that mean in reality?

How Starcom and a leading eyewear retailer drove store visits with AI-powered Audio

AudioStack worked with one of the USA’s leading eyewear and eye care retailers and its agency, Starcom, on an ambitious nationwide campaign.

The retailer needed to reach listeners local to 890 stores in malls and shopping centers across the USA, offering discounted items and complimentary eye exams.

Starcom and the retailer knew that a generic message wouldn’t get people to stores. That’s why they worked with AudioStack to create ads with deeper personalization – featuring local callouts and distinct offers throughout the campaign.

Without AI-powered audio, it would have been unachievable. With AudioStack embedding ElevenLabs’ voices into its responsive API, they produced 4,400 voiced audio ads in 48 hours that were played out across iHeart, Spotify and Pandora’s inventory.

The result?

• 40,186 store visits nationwide attributable to the campaign

• 2,402 completely new store visits attributable to just one of those channels

➡️ Read the full retail audio case study here.

A new art of the possible for national, dynamic retail campaigns

Starcom and the retailer’s ambitions were made possible by AudioStack’s audio production infrastructure and Elevenlabs’ voice synthesis technology.

Now, AI audio is empowering retailers and their agencies to reach more people, with more relevant messages, cutting through the noise in an increasingly crowded attention economy.

"AudioStack’s platform and expertise enabled us to successfully deliver personalized offers to local listeners with unprecedented speed and scale. The projected store visit data highlights the transformative power of AI-driven audio to not only redefine how we execute campaigns at a national level, but also shape future strategies through greater efficiency, personalization, and scalability."

• Vice President of Global Media at the retailer

Want to see how easy it is to create ads with AudioStack? ➡️ Make an AI audio ad right here, right now.

Ready to get audio on the plan for your next seasonal sales campaign?