When you hear Flower Duet, you feel like you are floating on air.

Or, you just think of British Airways.

It’s not just good branding. It’s not even simple conditioning. It’s mastery of the way that audio manipulates our feelings, influences our actions… and activates our instincts.

Audio activates our instincts

We turn our heads when we hear someone call our name. We turn up the radio when we hear about traffic on our route. We turn and run when we hear danger is nearby.

We don’t have to think about it. We just do it.

And that instinctive response to sound can be leveraged to generate the most compelling audio creative - even in the most demanding, high-volume, dynamic creative campaigns.

We’ll teach you how.

Instinctive AI with Sam Crowther, AudioStack’s Creative Director, is an immersive inspirational session for teams specialising in audio or media domains and dynamic creative optimisation.

Book your creative session with Sam Crowther for your next lunch-and-learn, brainstorm, workshop or huddle.

Who is Sam Crowther?

Sam is a pioneer in the understanding and application of sound in media, marketing and advertising.

An experienced Creative Director in broadcast radio with both Global Radio and Bauer Media, Sam pioneered the creative development of the world’s first dynamic, personalised, digital audio campaigns with the ad-tech disruptor, A Million Ads. He is now applying this vast creative audio experience to AudioStack, the world’s most intelligent audio infrastructure for enterprise.

• “Utterly mesmerising” (Lloyds Banking Group)

• “The best media presentation I’ve ever seen” (Head of Futures, Omnicom Media Group)

• “A tremendous presentation that has had a huge amount of positive feedback” (Director, Estée Lauder Group)

Sam has delivered genre-defining talks on the power of audio at MADfest, SXSW and RadioDays Europe, and many more leading creative events.