New York, October 18^th, 2024 - Non-partisan voting app Vote Owl has unveiled an innovative AI-powered advertising campaign in the key swing state of North Carolina as it seeks to “democratize the voting process” and increase voter participation ahead of November 5^th. 

Vote Owl is a free mobile app designed to provide voters with everything they need to make an informed voting decision – including when and where to vote, registrations, personalized sample ballots, and easy information sharing. 

Its audio campaign, running on the iHeart podcast network throughout October until election day, has used cutting-edge AI audio production technology to create a compelling audio ad featuring diverse voices representing various voter profiles across the United States, for adaptive and targeted messaging for voters in what is a key swing state. 

Vote Owl has partnered with AudioStack, the world's leading end-to-end solution for fully automated, scalable AI audio production. Using cutting-edge AI, AudioStack works with some of the world’s largest ad agencies ranging from Omnicom to Publicis, publishers such as Acast and iHeart, and global brands including McDonald’s, Porsche and News Corp.

Using AudioStack’s AI capabilities, Vote Owl’s ads can be updated and modified in real-time to address recent developments, for example, Hurricanes Helene and Milton, while also being tailored and personalized to resonate with different voter profiles, such as gender, age, and political views. Two versions of the ad are available here: Version 1, Version 2. 

As it looks to promote its app in the run-up to the election and assist voters in identifying candidates who best align with their personal values, Vote Owl aims to stay relevant and responsive to the ever-changing political landscape, to encourage voter participation and ensure voters receive the most up-to-date and pertinent information to inform their decision. 

Ken Romley, CEO of Vote Owl, emphasized the transformative impact of AudioStack's technology: “AudioStack has revolutionized our approach to audio advertising. Not only are we able to create cost-effective audio content, but the speed and ease with which we can adapt our message in a running campaign is truly remarkable. This agility allows us to stay relevant and responsive to the ever-changing political landscape, ensuring that voters receive the most up-to-date and pertinent information.”

Dr. Timo Kunz, Founder & CEO of AudioStack, commented on the significance of this collaboration: “This project with Vote Owl exemplifies exactly what AudioStack is designed for: producing top-notch quality audio content in an unprecedented short amount of time. This capability helps transmit more relevant messages to audiences faster, ultimately aiding Americans in making the right voting decisions according to their personal values. It’s a demonstration of how AI can enhance democratic processes.”

About Vote Owl

The free Vote Owl Mobile App provides everything you need to be an informed voter:

• When and where to vote

• Voter registration confirmation

• Personalized sample ballots (federal, state, and local races)

• Easy sharing to make voting easier for friends and family

Vote Owl's mission is to increase voter participation. Visit voteowl.org to find out more.

About AudioStack

AudioStack is the world’s leading end-to-end enterprise solution for AI audio production. Our proprietary technology connects AI-powered media creation forms such as AI script generation, text-to-speech, speech-to-speech, generative music and dynamic versioning. This allows enterprises to build complex audio production workflows faster than real-time. AudioStack unlocks cost and time efficient audio that is addressable at scale, without compromising on quality. Visit audiostack.ai to find out more.