AI Transformation

10,000 versions, millions of impressions, 1 VAST tag: How AudioStack is changing campaign delivery for AdTech

One tag, one workflow, infinite scale. Here’s how AudioStack is making the audio production pipeline seamless – yes, even the AdOps.

Sam Blurton, AudioStack Product Expert
One tag, one workflow, infinite scale. Here’s how AudioStack is making the audio production pipeline seamless – yes, even the AdOps.

You know that dynamic creative isn’t new. But with AI’s ability to help us create audio assets in their thousands, highly-personalized, omnichannel campaigns with thousands of assets are becoming the norm, rather than the exception.

If you’re in a creative or production team, that’s undoubtedly exciting.

If you’re in AdOps, that sounds like a hell of a lot of work.

So how do we streamline that?

The Problem with DCO Platforms

DCO platforms technically support personalization. But when it comes to real-world workflows, it means testing, tagging, transcoding, version management – and it’s still painfully manual.

And no one wants to babysit 1,000 lines of tracking in an Excel doc.

What AudioStack does instead.

We built a system where one single VAST tag can suffice to deliver 10 million impressions across 10,000 versions—with zero heavy lifting on your side.

  • Real-time data triggers? We ingest them.

  • Creative versioning? Instant, automated.

  • Platform integration? Standardized and ready to go.

That means dynamic audio and video creative can be hosted and versioned in our adserver, connected via one tag. 

The VAST is the container. You send the macros, we do the rest.

“Is this going to be a tag nightmare?”

In a word, no.

We use industry-standard macros (geo, platform, product, etc.) to dynamically pull the correct version at the time of impression. If your DSP, SSP, or publisher adserver can handle VAST, it can handle us.

  • No platform limitations

  • No version caps

  • No endless approval cycles

It means AdOps becomes as agile and seamless as creative production: because what’s the point if you automate and streamline everything beforehand, only to get bogged down by delivery?

The pitch for AdOps.

With AudioStack, you don’t need to QA a hundred or a thousand assets. You don’t need to traffic separate line items. You just need to drop the VAST into your platform and go.

We’ll handle:

  • Mapping creatives to audience segments

  • Data ingestion and asset routing

  • Transcoding to required specs (including .ogg/.mp3)

  • Companion banner support

  • 3rd-party tracking integration

All you track is one URL. Behind that? A hyper-efficient creative routing system that pings based on location, listener profile, product category, and more.

Why it works for publishers, too.

Publishers want demand, not headaches. Our single-tag system lets them monetize inventory without forcing their teams into complex integrations.

Want to go direct-to-publisher? Want to plug into a preferred SSP? No problem – we’re IAB VAST-compliant and brand-safe by design.

Here’s what it looks like in real life.

The proof of the pudding is in the tasting, so why not read about how these dynamic campaigns at scale were created and delivered using AudioStack?

  1. 4,400 ads made in 48 hours for a leading eyewear retailer – seamlessly played out across iHeart, Spotify and Pandora’s digital and broadcast channels.

  2. 56 creative versions for a 10-day hyperlocal iHeartMedia campaign, built and trafficked in minutes.

When it comes to massive audio campaign delivery, it’s not the product that’s important – it’s the partnership. So why not talk to us about how to launch your next audio campaign with AI audio?

Book a Demo

Other Articles

AudioStack worked with a category-leading eyewear and eye care retailer in North America to deliver an AI audio-powered, location-targeted dynamic creative campaign.

Customer Campaigns

4,400+ hyper-localized audio ads in 48 hours: here’s how AudioStack redefined audio advertising for a leading American eyewear and eye care retailer.

AudioStack worked with a category-leading eyewear and eye care retailer in North America to deliver an AI audio-powered, location-targeted dynamic creative campaign.

About AudioStack

AudioStack is the world's leading end-to-end enterprise solution for AI audio production. Our proprietary technology connects AI-powered media creation forms such as AI script generation, text-to-speech, speech-to-speech, generative music, and dynamic versioning. AudioStack unlocks cost and time-efficient audio that is addressable at scale, without compromising on quality.

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